Better Connections Limited · Effective date: 7 July 2026
Last reviewed: July 2026
This Cookie Notice explains what cookies and similar technologies are, how Better Connections Limited (trading as Better Connected) uses them on this website (betterconnected.biz), and what choices you have. It should be read alongside our Privacy Policy.
We take a straightforward approach. Essential storage keeps the site working. Google Analytics runs only if you explicitly consent through the banner. Nothing else.
Cookies are small text files placed on your device when you visit a website. They allow the website to remember information about your visit, such as your preferences or whether you have accepted certain notices, for a period of time. Cookies set by us are called first party cookies. Cookies set by other organisations whose content appears on our pages are called third party cookies.
This site also uses browser localStorage, a similar technology that stores small values on your device. The same rules and the same choices apply to it, so we list it in the table below alongside cookies.
The table below sets out everything this website currently places on your device.
| Name | Type | Purpose | Duration |
|---|---|---|---|
bc_cookie_consent | Essential (localStorage) | Records your consent choice ("accepted" or "essential") so the banner does not reappear on every page visit. | Until you clear your browser data or change your choice |
bc_mode | Essential (localStorage) | Remembers your light or dark display preference so the site appears the way you left it. | Until you clear your browser data |
_ga | Analytics (cookie, set by Google) | Distinguishes visitors so we can see aggregate usage of the site. Set only if you have accepted analytics via the banner. | Up to 2 years |
_ga_4YLLQJ19L4 | Analytics (cookie, set by Google) | Maintains session state for Google Analytics 4. Set only if you have accepted analytics via the banner. | Up to 2 years |
With your consent, we use Google Analytics 4 (property G-4YLLQJ19L4) to understand how visitors use the site. It is loaded through Google Consent Mode, which works as follows:
We use analytics data in aggregate form only, to see which pages are read and how visitors move through the site. We do not use it to identify individuals and we do not combine it with other data for advertising or profiling.
We confirm that this website does not use any of the following:
If this changes, we will update this Cookie Notice before implementing anything new and will obtain fresh consent where required under the Privacy and Electronic Communications Regulations 2003 (PECR).
Under PECR, storage that is strictly necessary for a service you have requested does not require prior consent. The two localStorage values we always set (your consent choice and your display preference) are in this category. Without them we would need to show you the consent banner and reset your display mode on every page.
Everything else, meaning Google Analytics, is set only after you give explicit consent via the banner.
You can change your cookie choice at any time. Select Cookie settings in the footer of any page and the consent banner will reopen so you can choose again. Choosing Essential only stops any further analytics activity from that point. To remove analytics cookies that were set while consent was in place, delete cookies for this site in your browser settings.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking essential storage may affect the functionality of this website. For guidance on managing cookies in the most commonly used browsers:
Google also provides a browser add-on to opt out of Google Analytics across all websites: Google Analytics opt-out browser add-on.
We will update this Cookie Notice whenever our use of cookies or similar technologies changes materially. The effective date at the top of this page will be updated accordingly. We will display a fresh consent notice if we introduce any new non-essential cookies.
If you have any questions about our use of cookies, please contact us at [email protected] or write to us at:
Better Connections Limited
Barn 1, Somerford Business Court
Holmes Chapel Road, Somerford
Cheshire CW12 4SN